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Frutiger Aero is a visual style and graphic design trend that was popular from the mid-2000s to early 2010s, the aesthetic focuses on "glassy" or "glossy" elements, rounded shapes, water, and showing a coexistence of nature and technology.

Frutiger Aero was popular in web design, user interfaces, commercial artwork, logo design, and advertisements. The name stems from the Frutiger fonts often used with the aesthetic, and the Windows Vista/Windows 7 "Aero" style. The style has seen a resurgence in popularity and appreciation online due to nostalgia for the 2000s.

Elements of Frutiger Aero

General Visual Elements

• Colour palletes of white, green, blue, teal, occassionally orange and silver
• Shiny, glossy surfaces
• Trasparent or translucent elements that appear to be made of glass or plastic
• Rounded and curving "waves" and swirl elements
• Use of lens flare and bokeh

Natural Elements

• Bright green grass in open fields or rolling hills
• Blue skies with puffy white clouds
• Colourful flowers in fields
• Aquatic scenes with shimmering water
• Bubbles, often floating in the air
• Auroras
• Colourful ambient tropical fish
• Fish jumping out of water is a popular trope
• Ambient birds in flight

Technological/Man-Made Elements

• Sleek, glossy, and rounded technology (e.g. mp3 players, flip phones, the iMac computer and 2000s Apple products)
• Skeuomorphism
• Flat screen computer monitors of the 2000s
• Shimmering water spilling out of, or fish emerging from the screen are popular tropes
• Clean modern city skylines or mildly futuristic city skylines
• 2000s contemporary architecture

Tagging Note

Avoid tagging posts that merely have a "frutiger aero" colour pallete, or merely show a character in an aquatic or tropical location, posts should invoke most of the elements listed above.

See also

• frutiger_metro
• vaporwave
• y2k_(graphic_design)