Character: birdie the early bird
Birdie the Early Bird was the first identifiably female character used in McDonald's commercials, introduced in 1980 to promote the company's new breakfast items. She is a yellow bird wearing a pink jumpsuit, flight cap and scarf. In the ads she is frequently portrayed as a poor flyer, and somewhat clumsy in general.
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This tag implicates mascot, mcdonald's (learn more).