BoJack F. Horseman is the fictional title character of the Netflix animated television series BoJack Horseman (2014–2020). He is voiced by Will Arnett and was created by Raphael Bob-Waksberg. Prior to the series start, BoJack had starred in a hit 1990s sitcom called Horsin' Around. After that show concluded, BoJack struggled to find acting work, instead living off residuals from Horsin' Around's syndication.

BoJack, a self-loathing and alcoholic anthropomorphic horse, suffers from depression and often engages in self-destructive tendencies. He frequently drinks and takes drugs to excess and has difficulty socializing with those in his life.

BoJack Horseman was born in San Francisco, California, on January 2, 1964. His acting career peaked when he starred in a successful family sitcom called Horsin' Around in the late 1980s and later The BoJack Horseman Show, an edgier, less successful sitcom which was cancelled in 2007 after just one season. Though he began as a young bright-eyed actor, he has since grown bitter, deeply depressed, and jaded towards Hollywood and whom he has become post-fame. BoJack has been shown to be caring and insightful, but his insecurities, loneliness, and desperate need for approval often result in self-destructive actions that devastate those around him. Many of his issues stem from drug abuse, alcohol abuse, horrible decisions he's made throughout his career, and issues with his unhappy parents during childhood, which the audience is shown through flashbacks. During the series, BoJack makes a comeback attempt, trying to act once again.