The bulk update request #2458 is active.

create alias chick+a_boom (5) -> chick-a-boom (35)
create alias chick+a-boom (0) -> chick-a-boom (35)
create alias chick_a_boom (0) -> chick-a-boom (35)
create implication chickira_(chick-a-boom) (28) -> chick-a-boom (35)
create alias chickira_(chick+a_boom) (5) -> chickira_(chick-a-boom) (28)
create alias chickira_(chick+a-boom) (0) -> chickira_(chick-a-boom) (28)
create alias chickira_(chick_a_boom) (0) -> chickira_(chick-a-boom) (28)
create implication chick-a-boom (35) -> the_pizza_company (35)

Reason: The name includes a plus and a space, no hyphens. The tag that's popped up so far is chick-a-boom but all of these are potential variations that people might reasonably type instead of the proper spelling.

Update: New sources reveal the company commonly uses hyphens.

EDIT: The bulk update request #2458 (forum #334261) has been approved by @slyroon.

It's been pointed out to me that the Mascot's name is Chickira so I've gone ahead and added an implication there (with suffix, since Chickira itself is the name of another chicken restaraunt in Egypt(?)), as well as implying chick+a_boom to the_pizza_company.

furrin_gok said:

create implication chickira_(chick-a-boom) -> chickira_(chick+a_boom)
create implication chickira_(chick+a-boom) -> chickira_(chick+a_boom)
create implication chickira_(chick_a_boom) -> chickira_(chick+a_boom)

Shouldn't those be aliases? Also missing an implication from the character tag to the copyright tag

gattonero2001 said:
Shouldn't those be aliases? Also missing an implication from the character tag to the copyright tag

Whoops, thanks.

I don't think that's a plus sign in the logo, just a sparkle. Their official website uses both 'Chick-A-Boom' and 'Chick A Boom'.

jockjamdoorslam said:
I don't think that's a plus sign in the logo, just a sparkle. Their official website uses both 'Chick-A-Boom' and 'Chick A Boom'.

I don't see any such thing on that page, just images that always say Chick+A Boom and Thai text. Yes, that's more of a sparkle, but it's always present in the four-point shape making a plus a good substitute.

furrin_gok said:
I don't see any such thing on that page, just images that always say Chick+A Boom and Thai text.

Click the EN in the top right corner.

jockjamdoorslam is right, there's no plus in the name. His link is now broken, but all sources I can find online (including the company's own Facebook page) uses nothing but hyphens.

https://www.facebook.com/thepizzacompany/photos/a.170547588883/10159358424153884/?type=3
https://www.designbridge.com/news/new-brand-identity-chick-a-boom
https://www.adsoftheworld.com/campaigns/chickira
https://www.ryt9.com/en/prg/258016

also the chicken is nonbinary let's goooooooooo

strikerman said:
jockjamdoorslam is right, there's no plus in the name. His link is now broken, but all sources I can find online (including the company's own Facebook page) uses nothing but hyphens.

https://www.facebook.com/thepizzacompany/photos/a.170547588883/10159358424153884/?type=3
https://www.designbridge.com/news/new-brand-identity-chick-a-boom
https://www.adsoftheworld.com/campaigns/chickira
https://www.ryt9.com/en/prg/258016

also the chicken is nonbinary let's goooooooooo

Not sure of the other three, but as far as the first-party Facebook page goes, they sometimes use spaces instead. Their twitter seems full of hyphenated versions.

Guess I'll update it to hyphens.

The bulk update request #2458 (forum #334261) has been approved by @slyroon.