It takes until this part of the video before he even explains what "X" is in UX. XD
The bottle analogy is hilarious if someone's used some truly bad interfaces before. At least the classic bottle I can still use a knife, tap the top (when inverted, normally the bottom), and other workarounds. As mentioned in a recent post, sometimes things are intentionally bad, and they actually go out of their way to make sure the obvious workarounds won't work or are annoying enough that lots of people give up.
Oops, this should be in Off-topic.
https://www.youtube.com/watch?v=nAopuxhJJAc That Diablo scene is hilarious.
Updated