The most recent “Sprint” publicity campaign has raised a stir in different sectors of society. And although it has received mixed opinions, is undeniable it has increased the sales of the product.

Disclaimer: Sprint is a fictional lemonade soft drink inspired by “Sprite” and “7up”; in consequence any resemblance to said products or their publicity campaigns is not a coincidence. References were used.

1. Final concept.

2. First concept.

3. After photo session.