Earlier today I was at my local mall looking around and I saw some hoodies with text and arrows with one saying "He's mine" and the other saying "I'm hers" in one of the stores. One thing that always puzzled me is how I've never seen a version of those hoodies that have "He's mine" and "I'm his" or vice versa (which by the way reminds of the lyrics of an older church song that goes along the lines of "He's mine, I'm His. It doesn't matter what I did. He loves me for who I am.") That sounds like a money maker that adds something more unique for June than just the usual copy paste rainbow stuff companies try to do just to get some quick cash and act like they care about the community.

Grab-n-Stash said:
One thing that always puzzled me is how I've never seen a version of those hoodies that have "He's mine" and "I'm his" or vice versa

I can think of two reasons: first is that homosexual couples are, necessarily, a subset of a subset of a subset _{(homosexual -> homosexual couples -> m/m OR f/f couples)} so marketing to them isn't quite as lucrative. second, there is the potential that people will see the "She's mine" and "I'm his" shirts as kind of misogynistic.