Character: fuleco
Fuleco (Portuguese: [fu.ˈlɛ.ku]) is the official mascot of the 2014 FIFA World Cup in Brazil. Representing a Brazilian three-banded armadillo, a species of armadillo which is native to Brazil and categorized as a vulnerable species on the IUCN Red List, Fuleco was officially launched as part of Brazilian broadcaster TV Globo's weekly Fantástico entertainment show on 25 November 2012.