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Gyaru is a j-fashion style that began in the 1980s. It is a rebellion against the typical Japanese beauty standards, instead drawing more inspiration from Western fashion and adopting a "party girl" aesthetic. The term gyaru is a transliteration of the english word "gal".

Gyaru fashion is typically characterized by having heavily bleached or dyed hair (mostly shades from dark brown to blonde), highly decorated nails, tanned skin, and dramatic makeup. The makeup typically consists of dark eyeliner and fake eyelashes used in ways intended to make the eyes appear larger, as well as contouring of the face for a slimming effect.

Male gyaru are known as gyaruo.

Substyles

• ganguro (fashion) - Very dark tans with light hair.
• manba (fashion) - A form of ganguro with a focus on bright makeup and colorful accessories.
• kogal - A substyle that utilizes school uniforms.
• onee gyaru - A "classier" gyaru substyle, that tends to be more mature.
• tsuyome - A flashy style that usually includes bold makeup and print clothing.
• rock gyaru - A substyle inspired by punk fashion.
• hime gyaru - A substyle somewhat related to lolita (fashion), that is "princess-like" and often focuses on pink, frilly clothes, and jewelry.
• amekaji - A substyle inspired by American fashion.

See also

• bimbofication
• y2k_(fashion)
• tag group:fashion