Lil' Roy is a male dog mascot owned by Walmart who was introduced in 2024 for the company's annual holiday toy catalog. He is a black and white furred dog with brown eyes who wears a blue and golden yellow beanie and a blue scarf with golden yellow tassels with an embroidery of Walmart's Spark logo near one end. He is said to be the grandpup of Ol' Roy, the dog who was owned by company founder Sam Walton. (Ol' Roy is also the name of Walmart's brand of dog food products.)