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Nike, Inc. is an American multinational corporation that is engaged in the design, development, and worldwide marketing and selling of footwear, apparel, equipment, accessories, and services. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike on May 30, 1978. The company takes its name from Nike, the Greek goddess of victory. The company's "swoosh" logo and official slogan, "Just do it" are globally famous.